🔗 Share this article The retail giant Enforces Purchase Limits on Pokémon TCG Products In a significant move, Walmart has started enforcing purchase restrictions on how many Pokémon trading card items customers can acquire during a single visit. This new rule officially takes effect as of early November, according to a company memo distributed to employees. Tackling Reseller Problems Although not formally announced by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that showed a customer purchasing an enormous quantity of Pokémon card items at a checkout counter. The store manager featured in the video received significant criticism for permitting the large-scale transaction to proceed. Rule Specifics and Possible Weaknesses The new restriction states that shoppers may only buy up to five trading card packs or boxes each time they enter. However, the language has raised questions due to its lack of clarity. Precisely what qualifies as a "box" remains unclear, and if someone could still purchase five high-value Elite Trainer Boxes is uncertain. Moreover, since the limit is tied to each visit, in theory an eager reseller could make multiple trips—buying five items each time—to accumulate large quantities over several hours. The Reseller Crisis To most players, such efforts might seem excessive, yet for resellers, it's standard practice. In recent years, speculators have greatly contributed to widespread shortages of Pokémon cards, driven by the game's rising popularity. Some resellers seek to resell sealed items for a profit, whereas some hunt for rare cards that can command sky-high values. As an example, a specific Mega Evolution card in recent releases has been listed at prices exceeding eight hundred dollars on various platforms. Looking Ahead The new rule coincides with the imminent release of the Phantasmal Flames set, scheduled for November 14th. Pre-release sales already show chase cards like the Charizard mega evolution being offered for nearly $1,500, highlighting the ongoing demand and potential scalper target. Hopefully, Walmart's restrictions will curb mass buying and increase access for genuine collectors and casual players as well.