🔗 Share this article 70s Nightclub Fashion Makes a Revival: Shaggy Coats Have Become the Party Essential Must-Have While the legendary New York nightclub Studio 54 closed nearly four decades ago, its distinct style impact continues powerful. Currently, the spotlight isn't on sheer bodysuits but on the furry, shaggy coats and wraps favored by celebrities and party enthusiasts as well. With the holiday social calendar coming up, the distinctive Studio 54 coat is enjoying a major resurgence. Retail Data Shows the Popularity One of the hottest items from a latest partnership between a major retailer and a designer brand is a cropped, cream, shaggy jacket with oversized lapels. At a leading department store, searches for brown faux fur coats have surged almost 200% year on year. The demand for pre-owned plush finds is also rising, with searches for synthetic fur growing by over 250% in the last six months on a popular resale platform. "This is a statement coat," says a lead fashion editor, adding that it serves as the main element of an outfit. The editor prefers to wear her own oversized shaggy version with hipster jeans or leggings and short shorts. Television Style Echoes the Look The style is showcased in a new streaming romcom series, where a sister wears a toffee-colored fuzzy jacket to a casual dinner. When questioned about her daring outfit, the character replies, "You told us to look fancy. That's style!" The Rise of the "Boom Boom" Aesthetic This look aligns with what an American style analyst is calling "boom boom." Rooted in the glamour and opulence of the 1980s New York, this vibe evokes wealth, bubbly, smoking, high hemlines, loose morals and, of course, fuzzy textures. Similar to that time, the trend is set against a uncertain economy. Boom boom is very much about dressing for the life you dream of rather than the one you are stuck with. Modern Fabrics and Playful Luxury Whereas real fur was everywhere during Studio 54's heyday, current iterations are mostly made from shearling—a byproduct of the meat industry—or synthetic materials like polyester. The trend represents a knowing opulence—like a famous Muppet has taken charge with exaggerated silhouettes and surprising hues. Star Adoption and Limited Releases A London designer was an early instigator of this trend. Her fluffy coats with poodle-like textures have been worn by top singers. Because of high interest, these coats are now only sold in exclusive drops. An forthcoming release includes a rose and grey style akin to a giant pom-pom, alongside animal and zebra-print options with exaggerated fuzzy trim. "When you can only purchase one thing, you don't want it to be a basic sweater or a pair of boring pants, you want something dramatic," says a magazine head. The sentiment is echoed by a fashion director at a leading retailer, who describes it "a surprising, fun element" that doesn't require a whole new ensemble. The Ultimate Spirit Booster Ultimately, the shaggy coat can act as a fantastic mood lifter. "It won't cost a lot," says the expert, "and it will make you feel glamorous when everything else is rather dreary."